AIRPORT KOLTSOVO. VIP TERMINAL
Next to the main terminal of Koltsovo airport there is a VIP terminal – the building “under the spire”, which became more than half a century ago a visiting card of Ekaterinburg. Here, every detail emphasizes the special relationship not only to VIP passengers, but also to the history of the Ural capital. Comfortable and presentable room, luxurious interior, cozy atmosphere, exquisite cuisine, helpful staff – this is only part of the privileges that the terminal of business aviation of the international airport Koltsovo provides.
When developing the corporate identity, it was necessary to emphasize the high status of the terminal, its visitors and regular customers. The visual solution should remain modern and relevant for many years. An important condition was to abandon the use of images associated with airports and aviation (aircraft, illuminator, clouds, etc.) in corporate identity. The historic building in which the VIP Terminal is located is a recognizable point of the city. From him begins acquaintance with the Ural capital for passengers arriving at the terminal of business aviation. We decided to use the architectural appearance of the building and its elements in the symbols. It is executed in a modern and friendly linear graph with round endings. All the elements of corporate identity restrained and democratic.
In the color palette we used a deep blue color – it reminds us of sky and aviation, conveying the company’s many years of experience. The second important color is a dusty shade of pink – it soothes and disposes to communication and pleasant pastime. The typography of business aviation is based on the contrast with the use of two font sets. The grotesque demonstrates a modern and determined spirit. Italics in the antique give elegance and refinement.